London (ANI): Cosmetics giant L'Oreal has provoked outrage after allegedly 'whitewashing' the face of Beyonce Knowles in an advert. The 'Crazy in Love' vocalist looks most unrecognizable with a outlandish light complexion and reddish-blonde hair.
When the epitome appeared in Elle magazine, to promote the French firm's Feria range of hair dyes, it came under fire in America. The New York Post called the picture "disgraceful" and accused L'Oreal of making Beyonce, 26, face like a "weird, nearly white version of herself."
And on Aug 7 Britain's best-selling black newspaper 'The Voice' said it would be "disgusted" if the image had been "whitewashed". "There is an attitude in the molding industry that black models do not sell. Models that end up in magazines tend to be very, very light-skinned or Asian," The Sun quoted editor Steve Pope, as saying.
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